The English Post

Alice Caldarella: my colorful world

ALICE CALDARELLA IL MIO MONDO A COLORI
Written by Veronica Lavenia

I discovered Alice through the web and Instragram (confirming that, if used appropriately, social networks are a very useful tool), I loved the elegance of her works, the delicacy of the colors, the sweetness of her characters. Visiting her website, I discovered that she is also Sicilian, and deepening the knowledge of her work, her Sicilian identity often emerges.

Alice has a sweet voice and a delicate physicality that make her seem like something out of a tale of fairy tales. Like many artists, she loves expressing herself more through her art than with words, a world that embraces not only illustrated books (for the most important Italian publishers) but also works for companies that want to customize their their products.

In this interview, Alice, among other things, gives advice to those who would like to make illustration a trade. Talent alone is not enough. Even in this, tenacity and passion have the best only through study and adequate training.

ALICE CALDARELLA IL MIO MONDO A COLORI

Copyright Alice Caldarella

1. When did you realize that your pencil and brush would be your profession?

I discovered the love of illustration in 2011, because, due to a temporary immobility, I spent hours drawing. So, I decided to deepen this passion (also through the illustrated books that I love collecting) to turn it into a real job.

ALICE CALDARELLA IL MIO MONDO A COLORI

Copyright Alice Caldarella

2. Can you tell us about your training?

I studied at art school but I entered the world of publishing and illustration, thanks to the “Officina B5” school in Rome. I also attended various workshops that allowed me to deepen and improve my style.

ALICE CALDARELLA IL MIO MONDO A COLORI

Copyright Alice Caldarella

3. Which, between digital and traditional technique, do you prefer?

Surely, if I had to choose, I would prefer the traditional but I use both techniques even if digital, certainly, favors practicality and delivery times.

ALICE CALDARELLA IL MIO MONDO A COLORI

Copyright Alice Caldarella

4. How are your characters born?

Many are born spontaneously, especially those of my stories. Although, in some cases, I already had some very specific directions to follow. For example, for the illustrated book “Camilla’s favorite dish” the clients specifically asked for a girl with long, red hair.

 5. What are the basic tools of a contemporary illustration?

Each illustrator has its own life-saving kit. The techniques and tools are varied and can range from simple colored pencils, gouaches, felt-tip pens to a graphic tablet. Nowadays, the means to realize contemporary works are endless. Creativity is enough and the rest comes by itself.

ALICE CALDARELLA IL MIO MONDO A COLORI

Copyright Alice Caldarella

6. How are jobs created for companies?

In order to take care of the brand of a company, I believe that the harmony between the client and the illustrative style of the artist is important, so as to satisfy the communicative and graphic requirements of the entire project. This type of work is not always easy, it is necessary to study and give a strong personality to the product in such a way as to make it unique and impress the customer. How often do you choose a book thanks to the cover? For this reason, the graphic / visual process is extremely significant. Even choosing the right palette can make the difference.

7. What advice would you give to those who want to take up this job?

First of all, to approach the world of illustration, I recommend attending schools and / or workshops. There are different and all very stimulating. I believe it is essential to have basic and non-basic knowledge. Furthermore, it is important to attend the various fairs, such as the “Children’s Book” of Bologna (Italy), so that they can show and present their portfolio to the various publishers. This job requires some fundamental requisites: constancy, passion, trust and the desire to always get involved.

I am sure it is possible to transform dreams into reality.

https://www.alicecaldarella.com/

About the author

Veronica Lavenia

Veronica, PhD, is an Italian based food writer. Born and raised in Italy, surrounded by the thriving culture and spirit of Sicily, Veronica was a University academic before becoming a food writer. In the context of academic research, she has published essays on the Spanish-American narrative in national and international Academic Journals. As freelance journalist, she wrote about book reviews and tennis. Food was the subject she thought about most so, inspired by family recipes, and valuable Italian culinary heritage, she moved into writing her experiences and studies on the subject.
Sustainability, seasonality and selection of raw materials (as much as possible local, organic and unrefined) are the basis of Veronica’s natural food philosophy.
Cookery author, "Gluten Free Heaven" magazine contributor, some of her works have appeared in "Vegetarian Living", "Veggie Magazine", "Lifestyle FOOD", "Australian Good Food & Travel Guide" and "Chickpea", among others.