The EVOO stories are the result of a bet with the territory and also with oneself. Especially with oneself. Yes, because every olive grower, every day, bets on the success of her/his work, not without difficulty.
The challenge becomes greater if the olive grower/farmer decides to focus on sustainability and organic cultivation. Organic farming is not the future but the present. It is the awareness that tomorrow must be built piece by piece, every day, without procrastinating, with the awareness that the most complex choices often turn out to be successful.
The story of María Miró, owner of 1948 OLEUM, tells all this and much more. If today, her organic olive farm is one of the most quoted internationally, it is due to her tenacity, to having bet on the territory and on organic cultivation in times when it would have been easier to continue with traditional cultivation methods.
However, women are unlikely to be intimidated by obstacles and María, daughter of a land rich in wonderful contrasts, such as Andalusia, has never failed in her commitment to firmly pursue what her ancestors built.
The company is located in the heart of the Sevillian countryside, in southern Spain.
Spain, Andalusia, in particular, are areas with a high olive growing vocation. The Iberian Peninsula is the first in the world for the production of Extra Virgin Olive Oil. Certainly, the fertile territory favors this high level production. In the specific case of 1948 OLEUM, the estate is surrounded by vast expanses of crops of cereals, sunflowers and seas of olive trees, as María likes to call them. The soil, rich in nutrients, has a structure suitable for the climate of the area, characterized by high temperatures and low rainfall but with mild nights, almost all year round. Frosts are almost absent and, therefore, the fruit and leaves are hardly damaged.
The company, despite the fact that super intensive olive groves have multiplied in recent years, remains faithful to the traditional olive grove, where each tree has its own space and its roots can explore in search of water and nutrients, without competing with others. in perfect harmony with the environment. The estate is located within a protected area, called Red Natura 2000, where wetlands and lagoons abound and whose biodiversity of native flora and fauna and migratory birds are a claim of ecotourism and ornithological tourism.
In 2015, María Miró Arias, veterinarian, mother and wife, made a bet on the land cultivated for decades by her ancestors, buying, from her retired father, the land that, today, gives its name to one of the most awarded Spanish extra virgin olive oil to the world: 1948 OLEUM. Maria belongs to the fourth generation of olive growers of a family business born thanks to the entrepreneurship of Don Evaristo Miró Cordobés, in the first half of the twentieth century.
Until 1948, the oil obtained from the mill, located in the Finca Recacha, in the Sevillian city of Lantejuela, was marketed under the name of “Herederos de Evaristo Miró”. 1948 was the last year in which the oil was marketed under that name. For this reason, when her great-granddaughter Doña María Miró Arias decided to resume the business, in the Sevillian city of Écija, she chose 1948 as the company name, alongside the Latin translation of oil, ÓLEUM.
“It was 1948 – says María – when the oil mill became obsolete and the oil was no longer produced in the company. Since then, my family has sold the harvested olives to other mills. Also, in 1948, my parents and in-laws were born, who took care to give us an education and studies but never took us away from our territory. They gave us that respect and love for the countryside that my husband and business partner Rafael Arevalo share with our daughters today. That year, therefore, is an important date for us, it represents the fact of resuming the bond with oil and, moreover, it is a tribute to our parents, as a thank you for having instilled in us the love for agriculture”.
When a company has such a strong family history behind it, it is inevitable that its production is truly special. Behind every choice, behind every action aimed at producing that product, there is passion and love for what has been handed down from previous generations. All this, combined with modern technology, in the specific case of olive growing, allows to obtain an Extra virgin olive oil of the highest quality, healthy, inside a modern and elegant packaging, made respecting nature, with the knowledge deriving from years of studies and with the love of always.
1948 OLEUM is produced with two typical varieties: Arbequina and Picual. These cultivars provide two different oils with very characteristic shades.
The Arbequina variety is native to northern Spain, Catalonia. Its thick and leafy foliage and its good adaptation to the south, has made its plantations proliferate in our area.
Arbequina 1948 OLEUM oil is sweet and fruity, with surprising notes of tropical fruits, banana, apple and dried fruit in the mouth. Ideal for grilled fish, fruit salads, light dressings and dry pastries.
The Picual variety is native to eastern Andalusia, in the province of Jaén. They are leaner trees, drought tolerant and highly adapted to the Andalusian climate. This variety offers an excellent intense and balanced green fruitiness, slight bitterness and itchiness, countryside scent on the nose, shades of olive leaf on the palate. Its explosion of flavor in the mouth makes it ideal to combine with steamed vegetables, green salads, grilled meats, and dressings.
100% of the company’s production is organic extra virgin olive oil: “Our olive grove and our oils are certified organic by the CAAE (ES-ECO-001-AN Operatore 25339): every year we undergo thorough checks to ensure that we do not use fertilizers or synthetic treatments, nor do we apply herbicides and maintain a respectful of agricultural activity with the environment. Our EVOs are, therefore, residues-free and are highly appreciated by diet conscious consumers”, says María.
The company aims at the story of its territory, the richness of the subsoil, the historical and cultural importance of the roots because it strongly believes that the consumer should be educated in the knowledge of the world of extra virgin olive oil in the broadest sense of the term: “We hope that the consumer, in addition to acquiring high-level aromas and flavors, will also feel attracted to our geography and our history, thus creating an emotional bond based on trust and authenticity. From the beginning, we have been clear that 1948 Oleum is not just olive oil, it is something more”, says María.
Interested in producing quality oil, 1948 Oleum renounces quantity, making an early harvest, when the olive is still green, before ripening (purple/black tones). Thus, at the beginning of November, the oil produced by each olive reaches its maximum value, thus managing to capture all the scent and flavor of the countryside, with the characteristic nuances of each variety.
A choice that makes the difference. Most of the commercial EVOOs, in fact, come from a very ripe olive. Choosing an early harvest oil means, among other things, maintaining a high content of natural antioxidants. The known polyphenols, in fact, are even in a higher percentage. In this way, an Extra virgin olive oil is obtained with properties and qualities beneficial to health, as many studies and investigations show that these substances protect against some degenerative diseases. Furthermore, this delays the process of maturity and rancidity.
Plaza de Puerta Osuna, 15A-Ecija (Sevilla), SPAIN
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