Wine & EVOO Stories

Toro Wine Route

Written by Veronica Lavenia

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The Toro Designation of Origin, approved in 1987, covers seventeen municipal mandates between the south-east of the province of Zamora and the south-west of the province of Valladolid.
The province of Zamora and Valladolid, and specifically the area covered by the D.O. Toro is characterized by a continental climate with Atlantic influences. The area is located in the middle course of the Duero, with the vineyards at an altitude between 600 and 750 meters above sea level.

Smooth and undulating reliefs, as well as a limestone surface and a favorable climate allow the production of different grape varieties such as Garnacha, Verdejo or Malvasia. Naturally, the typical variety of the area, the Tinta de Toro, predominates.

The Toro Wine Route was created with the aim of disseminating and promoting the wines of the region by offering high-level wine tourism experiences, to discover an important enoic and cultural heritage as told by Juditih Fernandez Janez, Head of the management of the Toro Wine Route.

©Ruta del vino de Toro

Since the birth of the Route, which goals have been achieved and which ones remain to be achieved?

The Toro Wine Route is officially certified as one of the Spanish Wine Roads in February 2019 and the promotion of the tourist destination linked to the Toro Designation of Origin begins with different actions such as wine tourism events, sporting events, experiences in wineries, tastings. , visits and trips for the press and travel or lifestyle bloggers.
In 2020, due to the situation we all know, the business is paralyzed and, in the course of 2021, it will resume, returning to promotional activities.
For this 2022 we hope to achieve one of the objectives which is to have specific tourist packages so that the traveler only has to worry about enjoying the destination, because from the Road we will have recommended and booked the experience that best suits your tastes.

©Ruta del vino de Toro

Through which services /activities does your Association promote the dissemination of Toro Wine Route?

As we mentioned before, through various communication and promotion actions such as the FamTrip or PressTrips for journalists and influencers of different moods.
We also sponsor some cultural and sporting events in the area. Of course, through the publications on our social network profiles too, where we share daily photos, videos, events or many interesting things about our destination.

©Ruta del vino de Toro

Could you briefly describe the route and the territories of cultural enotourist interest through it?
The Toro Wine Route runs through the province of Valladolid, with the town of San Román de Hornija and its traditional cellars in a rural setting where you can experience the essence of wine and the most authentic villages.
Our heart is in the province of Zamora, in the municipality of Toro, which gives the name to our wines and to our destination.
Toro retains centuries of history in its streets, with the Collegiate Church of Santa María, 12th century Romanesque architecture that has seen kings, queens, bishops and countless stories pass among its stones, not to mention the Alcázar, the Clock Tower , the Monastery of Sancti Spiritu or one of our Mudejar churches.

©Ruta del vino de Toro

But Toro is not only what we see in its streets, it is what lies beneath our feet, an infinite number of underground cellars, where wine was produced from the 15th and 16th centuries until a few decades ago, bathed by the river Duero, which in its valley gives us many fruit trees.
In Morales de Toro there is the Pagos del Rey Wine Museum, one of the most important tourist centers of this category in Spain, as it is a very interactive center with a cultural agenda that spreads the culture of wine to all travelers.

If you want to eat good cheese, Toro is also your destination, because we have one of the Cheese Museums of Castilla y León, that of the Chillón family, which has been producing high quality cheeses for over 100 years.

©Ruta del vino de Toro

What are the particularities of the terroir and its wines?
The most characteristic thing of the Toro Designation of Origin is that many of our vineyards did not suffer from phylloxera, and we have vineyards with vines over 100 years old that make our wines something unique and special, with an incomparable and inimitable character.
Our main grape is the Tinta de Toro, although in our territory we also produce white wines with Verdejo or Malvasia.
The history of Toro wine and vineyards dates back to centuries ago, we can even say that one of the first, if not the first wine that reached the American continent in the first voyage of Christopher Columbus was a Toro wine.

©Ruta del vino de Toro

Do you organize guided tours of the cellars?
We have twenty-two wineries that can be visited on the Strada del Vino del Toro, of all kinds, from the traditional underground cellars dug into the subsoil, to the most innovative, surrounded by spectacular vineyards, where it is possible to make any type of visit, for all tastes.

©Ruta del vino de Toro

Why choose Toro Wine Route?
Because in our destination you will find history, good gastronomy, unique wines, incredible wineries but, above all, you will find people who will make you feel at home, who will welcome you and show you a special place, a great little destination, which you can explore in a peaceful environment, without crowds and with places you won’t easily forget.

About the author

Veronica Lavenia

Writer and magazine contributor, some of her works have appeared in the most popular International magazines.
Her scientific papers have been published in some of the most renowned international literary academic journals.
Writer| Communications manager at "The Wolf Post", since the birth of the platform.

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