APRORA (Association that is maintained mainly thanks to the agreements and support of the Basque Government and the Provincial Council of Álava) was born with the aim of divulging the history of the olive tree and of the Extra Virgin Olive Oil produced in the Rioja Alavesa, a Spanish region located in the south of the Basque Country.
Appreciated throughout the world for its fine wines, Rioja Alavesa is known for an equally ancient and valuable oil tradition.
Generous territory and human care are just some of the peculiarities that make the Extra Virgin Olive Oil of Rioja Alavesa unique in its kind.
Jorge Martínez, Manager of Aprora, talks about the characteristics of a magical land in this interview.
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