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The Wines of Savoy area covers 56 municipalities, located in the departments of Savoy, Haute-Savoie, Ain and Isère. A mountainous landscape among the most fascinating, where the vines are planted at an altitude ranging from 250 meters to 500 meters. This region, born from the 1860 Treaty of Turin, which owned vineyards prior to Roman colonization, offers various small terroirs planted on the slopes.
The climate is characterized by oceanic influences in the north and Mediterranean in the south, with frosts. The result are wines whose personality is dictated by the typicality of the climate.
Let’s find out more from the words of Franck Berkules, Head of Communications, Comité Interprofessionnel des Vins de Savoie.
Since the birth of your Association, the Interprofessional Committee of Wines of Savoy, what goals have you achieved and which ones remain to be achieved?
Animating a sector is a permanent challenge because it is necessary to take into account market developments, but also environmental, social, economic or cultural aspects.
Let’s take the example of wine consumption in France which has continued to decrease, so it is our task to constantly reinvent new ways of consuming, new ways of communicating Savoy wines, new ways of developing in France and abroad. I think, modestly, that we have successfully completed this passage, between the winemaking tradition, which must continue evolving, towards new practices, towards new horizons, towards new consumers.
What are the peculiarities of the territory and its wines?
The Wines of Savoy are not homologable, they are all so different, however the terroir that constitutes them is designated as part of the Mountain Vineyards or, even, heroic altitude. This is not entirely true. Furthermore, the AOP vines hardly exceed 500 meters above sea level. If we had to describe them in a few words, we should rather speak of vineyards with steep slopes, shaped by man in the direction of the slope (a few terraces) at the foot of the Alps in the heart of the Alpine valleys. It is precisely these microclimates that give the wines a very particular character, with airy and frank, elegant and streamlined aromatic profiles, never ostentatious, always at the limit, on the crest line.
What services / activities do you use to promote Savoy wines?
The Interprofessional Committee of Wines of Savoy is constantly looking for communication tools, we are working on the image of our territory with the historical media, newspapers and radio. Our collective image is promoted both by the Interprofessional Committee, in particular on social networks, and also through our press agency in Paris. Also thanks to the communication of the friendly sectors (Cheese and Fruit of Savoy etc …) without forgetting the visibility brought by tourist agencies and the new Savoie Mont Blanc brand.
Could you briefly describe the areas of cultural and wine tourism interest on the Savoy Wine Route?
For almost fifteen years we have been promoting wine tourism through our Savoy Wine Route. Our commitment with the national brand Vignobles et Découvertes is paying off, we are working together with the destinations Coeur de Savoie and Aix Les Bains Riviera des Alpes to promote the Savoie Mont Blanc destination.
In addition to the Savoy Wine Route, your Association is also committed to promoting the Alpine Vineyard Route. What are the characteristics of this wine route?
We are always positioned from near or far in interregional projects to get to know and make our vineyard known. We have recently been involved in the Alcotra Passerelle project to promote an application made thanks to European funds whose name is Route des Vignobles Alpins. The aim is to attract wine tourists and, therefore, to generate cultural, economic and tourist activity among the Savoyards of Vignobles and their counterparts, bordering Italy.