FATTORIA LA GERLA – TUSCANY – ITALY
La Gerla was born from the passion of its founder Sergio Rossi, a successful former advertiser, director of three large European branches of a well-known agency, who falls in love with this sour and sweet territory.
The farm, with the characteristic name Colombaio, was a property of the Biondi Santi family who, since then, had been making one of the best Brunellis in the area. Sergio Rossi bought it in 1976, completely restructured it respecting the original environment and shortly after, in 1978 he created the La Gerla brand.
The continuity of La Gerla is in the Rossi family, heirs of Sergio Rossi, who passed away in 2011, in particular in Sergio’s wife, Donatella Monforte who has always been by her husband’s side and who brought her managerial experiences to the company. in the world of publishing and fashion.
The property has reached an area of 11.5 hectares, has been enriched with large modern cellars complete with the most technologically advanced machinery. The latest “born” is a beautiful guesthouse designed by the architect Baciocchi and complete with a meeting / tasting room, created to accommodate customers and importers within the company itself.
Ownership: Heirs of Sergio Rossi
Wine management: Vittorio Fiore
Agronomic management: Alberto Passeri
Vineyard hectares: 12
Bottles produced: 80,000
Direct sales: yes
Visits to the company: yes
Foundation year: 1974